YouTube is expanding its advertising program, making it easier for customers to book unskippable 30-second spots on TV.
Google brings back 30‑second unskippable ads to YouTube, after it had previously scrapped them to make audiences happy years ago.
The next phase of Google's strategy is unskippable, 30-second commercials on YouTube's TV app. The move nods directly to the legacy television experience YouTube has steadily ...
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