Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

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But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard of AR – and most of those who have don’t really know ...