Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Can the way we see things define their outcomes? American Sociologist William Isaac Thomas, who is attributed with the idea of the Thomas Theorem, once said, “Real facts are the ways in which people ...

Markowitz, D.M., M. Kouchaki, J.T. Hancock, and F. Gino. "The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Join us at the "Social Norms and Economic Behavior: Gender Norms, Perceptions, and their Impact" event as we delve into the impact of misperceptions on gender norms and behaviors, highlighting ...

Your surroundings may influence your social behavior more than you realize. New research from the Brain Research Institute at ...

Ovarian cancer is the deadliest of all gynecological malignancies, making it a major public health concern. Major global research finding highlighted a low level of ovarian cancer knowledge and ...

Whether through subtle cues or more overt behaviors, the signs of being perceived in a negative light can be unsettling. Knowing how we come off to others can be an eye-opening experience, to say the ...

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...