Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

It is widely accepted that good goals are SMART goals. SMART is an acronym for specific, measurable, achievable, relevant, and time-bound. SMART goals are used widely in employee performance reviews ...

Business development plans provide guidance to organizations in purpose, including mission, vision and values, as well as product or service, target audience and the strategies they will use to ...

This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

Business development, colloquially known as biz dev, is a broad term that refers to a range of activities that create value for your business. While exact approaches and goals will vary by your ...

Restaurant development involves planning details for many practical issues instead of just choosing a style of cuisine. Choosing whether a restaurant focuses on upscale, casual or fast food is ...

At first blush, that seems like a simple question, but the more I thought about it, the less simple it became. I’d be curious to hear others’ views, but I ultimately landed here: An effective business ...