We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Comparative advertising can be an effective marketing tool to tout product benefits vs. competitors, but consumers shouldn’t need to read confusing fine print disclaimers and whip out their ...

IP law balances protecting individuals and companies from unfair use of their endeavours with promoting healthy competition – and comparative advertising clearly demonstrates this balance IP law is ...

Last week we blogged about a recent decision of the National Advertising Division of the Better Business Bureau, holding that two YouTube videos for Rayovac brand batteries misleadingly communicated ...

The European Court of Justice (ECJ) has ruled that trade mark owners can prevent comparative advertising only if it creates a likelihood of confusion among consumers. The court ruled last month in a ...

A recent case found that a generic pharmaceutical company can use the name of a branded drug in comparative advertising in France. Philippe Lods of Lavoix examines how branded pharmaceutical companies ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Comparative advertising is a marketing approach in which an advertiser compares its product to that of its competitors, and is quite a common practice in the Indian market. The Delhi High Court ...