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There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...

Retailer-owned supermarket cooperative Wakefern Food Corp. has chosen SaaS and AI technology company Eagle Eye to accelerate ...

By partnering with Eagle Eye, Wakefern’s marketing teams gain the ability to design, launch and optimize loyalty and personalization initiatives quickly, while ensuring consistency and control across ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.