Blake Van Putten, founder of CISE, a fashion house with a mission to create stronger threads for a stronger community. The holiday season can really help brands generate some of their best earnings ...

Luxury brands are set to pay more attention to customer community strategies, as I explored in my previous article. It’s essential to stay relevant and become more purposeful as customers are ...

If there’s one thing we all have heard for the last year, it’s how AI is going to revolutionize the world, change how we think, change what we do and eliminate jobs — and listen, I get it. AI is a ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

A client mentioned to me recently the pressing need to deliver, “strong results, quickly,” from the community engagement programme I was being asked to deliver. I’ve been asked for that before of ...

One of the most common conversations I find myself having with insight buyers in 2021 is around how to do more with less This is fairly unsurprising, given the high degree of uncertainty that remains ...