Greg Holderfield is director of the Segal Design Institute, clinical associate professor and co-director of the MMM program. In the first of two posts, Holderfield discusses what makes design thinking ...

I’m glad you mentioned the idea of designing one’s career, because that’s precisely the focus of the book Designing Your Life by Bill Burnett and Dave Evans, two of my colleagues at Stanford with whom ...

Over the years the question of what makes some companies, and the people within, more or less creative than others has been studied ad nauseam. The idea of innovation within business has long been ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...

Design thinking: It started as an academic theory in the 60’s, a notion of starting to look at broader types of challenges with the intention and creativity that designers use to tackle their work. It ...

Today’s organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ...

Design thinking provides a holistic approach to the development of new products and processes, emphasizing the creative, interdisciplinary synthesis of new systems that can lead to solutions for real ...