This incredible close-up lens is now on display at The Photography and Video Show 2026 ...

Lensbaby, the brand known for its unusual creative optics, is teasing a new lens – and it’s the brand’s “most requested lens of all-time.” The US-based brand is teasing a new Lensbaby Twist 28, a ...

Olympus has made an announcement that talks about its roadmap for new digital lenses in the future. The updated M.Zuiko Digital lens roadmap outlines plans to expand the lens lineup. The roadmap also ...

At its annual Lens Fest event, Snap announced that it’s experimenting with a small group of AR creators and developers to build Lenses with digital goods that can be purchased with Snap Tokens. As ...

The U.S. optical lens market is projected to reach USD 9.25B by 2035, growing at a CAGR of 8.19% from USD 4.21B in 2025. Growth is driven by rising vision impairments, digital eye strain, expanding AR ...

Those looking for the best Micro Four Thirds lenses have an incredible range to choose from. The oldest mirrorless system still running, Micro Four Thirds (MFT) is built on an alliance between ...

Living Local 15 Host Jessica Williams visits Longe Optical on North Anthony and steps into their lab to speak with Josh Quintana, General Manager of Longe Optical, to learn how they use technology to ...

With most phones now having an ultra-wide and/or telephoto lens, I thought Moment had given up on making its excellent mobile lenses for iPhone and Android, but I was wrong. The creator-focused brand ...