Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset. Remember playing an old video game and getting excited when you gained an extra life ...

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive ...

It looks like Google is testing embedding links in featured snippets again. It is hard to find examples of this but Brodie Clark and a few others spotted some examples. We first reported on this last ...

How much did Google's featured snippet update actually impact clicks and click-through rate? Here are some surprising (and unsurprising) conclusions. On January 22, Google announced it was no longer ...

When you search with certain queries on Google, the results will yield a featured snippet – a short paragraph giving you a quick explanation of whatever you were looking for. Sometimes it works great, ...

Last November, I reported that Google was testing showing links in a featured snippet that links not to the featured snippet site but to a third-party web site. Well, Google has continued that test ...

If you’ve ever Googled something only to be met with a little info box highlighting the top answer, you’ve encountered one of Google’s “featured snippets.” Featured snippets are the little bite-sized ...