"A win for filmmakers and fans alike" featuring 102MP open gate, the Fujifilm GFX Eterna 55 wins iF Design Award ...

The Fujifilm GFX100RF is a world-first, bringing medium-format photography to a compact camera – and this award-winning model ...

There’s something rather special about stepping into the world of medium format, and right now that step has become just that little bit more tempting. The Fujifilm GFX 100RF bundle has dropped to $5, ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...