Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. 800.com, a leading cloud telecom provider, announces a ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...