And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

DAM + generative AI = A new paradigm for creatives and martech leaders. Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content ...

GenAI and predictive AI battle for resources, but even as the overwhelming attention focuses on genAI, enterprises are still adopting predictive AI just as much.

At CU Boulder, students, staff and faculty have free access to Microsoft Copilot Chat, a powerful generative AI (GenAI) tool. Copilot functions similarly to other GenAI large language models (LLMs) ...

Multiple studies have found that the use of generative AI tools can harm intelligence and creativity. Here's how to use it to make you smarter, not dumber. We’ve got a big problem on our hands. The ...

New research that surveyed more than 440 project managers worldwide has highlighted the critical connection between ...

Generative AI zoomers say we should use GenAI for everything, and GenAI doomers say we shouldn’t use it for anything. Most of us are in the middle of these two extremes.