Google's Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins ...

WebFX reports that the Perplexity Merchant Program enables e-commerce stores to sell directly on the platform, offering free access with no fees.

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the ...

Google expands Merchant Center for Agencies, clarifies Smart Bidding guidance, and new State of PPC data reveals how ...

Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and ...

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with ...

Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag ...

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with ...

Agencies provided feedback that made the interface easier to bring on clients, optimize product listings across Google, and drive consistent shopping campaigns.