All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so ...

A video script is, in many ways, no different than a script for a feature film or television show: It’s a written blueprint for the visual story you want to tell. Now, in terms of format, a video ...

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience. By focusing in on your YouTube video’s goal and creating a storyboard for the ...

If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...