TV ad buying is going through an automation transformation – and TV buyers have a need for speed. But linear TV reporting has historically been a very slow affair that could take days, said Andrew ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

This Design Idea utilizes an optical computer mouse's sensor for measuring rotation of a disk which can be mechanically connected to any sort of rotating apparatus. One feature is to allow adjustment ...

Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...

This application note focuses on analyzing the Hall-Effect system that uses two typical Allegro linear sensor integrated circuits in order to expand the displacement range for linear detection. A ...