NBC debuted 'Sunday Night Football' style intros for its NBA broadcast where each starter got to shout out their alma mater.

Broadcast TV continues to draw big audiences. And they are increasingly getting special events, award shows and sports — lots of sports.

The NBA on NBC returned Tuesday night with an opening day tip-off between the Oklahoma City Thunder and Houston Rockets. The ...

The network hit almost all of the right nostalgic notes before and during its debut broadcast, a double-overtime thriller ...