When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

For decades, popular brands have relied on traditional loyalty programs, offering points, discounts, and exclusive access to extras in their efforts to keep you coming back. But these kinds of legacy ...

As a ghostwriter for CEOs and C-suite executives across industries, I spend my days inside the minds of leaders running organizations worth millions, even billions of dollars. I hear what they say ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Customer loyalty programs have become a strategic priority rather than a marketing nice-to-have. As acquisition costs rise and consumers become more selective about where they spend, brands are under ...

As the airline industry increasingly turns more premium, loyalty programs — already airlines’ biggest asset — are becoming even more important to their long-term strategy. Loyalty programs are cash ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Your browser does not support the video element. Steven Piluso, 52, has worked for many years as a marketing operations and strategy consultant. He says the initial ...