A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Algorithms, artificial intelligence (AI) and machine learning are at the forefront of a brand-new era. Marketing agencies need to take notice of this wave and other trends and adapt accordingly. In ...

Opinions expressed by Entrepreneur contributors are their own. If you have experience in the marketing world or want to start a business that allows you to think creatively and recommend solutions for ...

An advertising agency's reputation rides on its account management and creative capabilities. That puts its people at the center of its success. Like their counterparts in other industries, ad agency ...