Platform introduces a structured methodology for evaluating marketing tools and agencies through data-informed ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

In the crowded arena of MarTech, one startup is causing waves, and LinkedIn is buzzing. Blings, co-founded by COO Yosef Peterseil, is rapidly gaining attention for its patented MP5 personalized video ...

Netflix and NBCUniversal are experimenting with “phygital” marketing campaigns that combine live fan events with digital platforms.

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Good morning. Marketing technology, or “martech,” promises smarter customer engagement—but without clear ROI, it risks becoming a digital money pit. Chief marketing officers and chief financial ...

As AI integrates more within our lives, the chance of humanity reaching the condition known as singularity increases. Defined by the Encyclopedia Britannica as the "theoretical condition that could ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.