Oracle is hoping to differentiate its cloud CRM (customer relationship management) software from that sold by rivals such as Salesforce.com with a new set of industry-specific capabilities. Oracle CRM ...
Oracle, for as long as anyone in IT can remember, has always trailed Salesforce when it comes to providing the best CRM software, even after Oracle acquired Siebel, the pioneer of the category, in ...
The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...
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