(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

An orange electric car at a charging station. Electric vehicles (EVs) have been getting plenty of attention recently, and not always for the right reasons. Their sales growth has slowed, automakers ...

This week’s philosophical question: Which is more important — reality or perception? I pose this because a federal judge in Mississippi has ruled in favor of restaurant and seafood seller defendants ...