Personalized offers, bonus rewards and access to menu items and events, like the 2026 Major League Soccer All-Star Game, could boost engagement.

Related: El Pollo Loco has upgraded its Loco Rewards program. The fast-casual chain wants to offer members more experiences ...

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, announced it is testing five new menu innovations across approximately 60 restaurants, including locations ...

The ‘Let’s Get Loco ® ’ rebrand last year wasn’t just a call to action for consumers,” said Jill Adams, CMO of El Pollo Loco. “It’s also a mantra for our internal teams to push the boundaries, test ...