SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

NZX-listed electricity ‘gentailer’ Contact Energy has completed a shift to cloud-based SAP S/4HANA ERP software and is now “reviewing its CRM [customer relationship management] options”. The company’s ...

SAP is taking more control: From the new Business Suite to the Business Data Cloud and the AI apps, everything is to be pre-configured in the cloud. With a new Business Suite in the cloud, in which ...

The market for customer relationship management (CRM) providers in South Africa is highly contended, with players competing for billions in revenue. The best CRM providers available to South African ...

CRM software can help small businesses automate tasks, increase customer retention, and generate better leads for sales and marketing teams. — Getty Images/Westend61 Marketing, sales, and customer ...