So, keep it simple. Focus on real dollars. There are three things you need to calculate a simple ROI: 1 – How much you spend now. 2 – How much will you spend after this project is complete. 3 – How ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Completing an ROI, or return on investment, analysis on specific projects is prudent to determine which types of projects deliver the best returns. If you simply analyze ROI across all completed ...

For a small business, the return on investment (ROI) can be calculated in one of two ways: simple or discounted. The ROI is a measure of profitability. Simple ROI looks at the total cost of the ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...