Beam Suntory and its agency Preacher are simultaneously launching two new campaigns to promote its Irish whiskey brands: The Tyrconnell and Kilbeggan. Both seek to showcase the brands as spirits to ...

Sláinte! The greeting that was celebrated often on St. Patrick’s Day. The word is the basic form in Irish. Variations of this toast include sláinte mhaith "good health" in Irish. In Irish, the ...

Welcome to our annual Scotch whisky “state of the nation” report from The Scotsman. It’s always a joy to write about our national drink, especially in the approach to the festive season when it’s hard ...