“I’ve used Visual Website Optimizer for many clients and it works really well. They have a fantastic and easy-to-use interface and it does the job. It’s not the cheapest solution, but it’s worth it ...

Split testing, or A/B testing, is no secret in the world of ecommerce. 75% of the top 500 internet retailers do it. Even startups and growth hackers do split testing. However, despite it being an open ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Since joining the marketing industry primarily as a Web designer, I’ve worked with a myriad of different website tools to enhance our clients’ marketing campaigns and boost their effectiveness. The ...