There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...

Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

Swatch has been forced to apologise and take down an advert featuring an Asian model pulling up the corners of his eyes following accusations of racism. The luxury brand has received widespread ...

Ah, the MoonSwatch. It would be fair to say Swatch and Omega’s unexpected love-in didn’t get off to the best start. But fast-forward a couple of years from the sheer pandemonium this celestial ...