HAMPTON ROADS, VA. — Don't fear the finger! That is the name of my prostate cancer special and if you're wondering about that title—yes, I'm talking about that 10 to 15 second physical exam, that most ...
A Super Bowl ad used NFL tight ends to promote a finger-free prostate cancer screening. The ad, starring players like Rob Gronkowski, played heavily on humor to encourage men to get a PSA blood test.
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