In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Presence without strategy is absence with extra steps; showing up means meeting customers where their attention actually ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Marketing has always been about understanding your audience.

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

There is not yet enough data on consumer behavior around no-and-low-alcoholic (NOLO) drinks to position them as the "healthy" alternative to alcoholic beverages, say researchers. There has been ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...