Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

AppsFlyer has partnered with Unity Ads to launch its Privacy Sandbox on Android integration. In collaboration with Google's Android Sandbox team, AppsFlyer also ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...