The Universal Protocol mandate may not be enough to prevent wrong site spine surgeries, according to research published in the Journal of Bone and Joint Surgery. The American Board of Orthopaedic ...

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible. Most recently, Google launched its Universal Commerce ...

Google CEO Sundar Pichai announced the launch of the Universal Commerce Protocol (UCP), saying that artificial intelligence (AI) agents will play a major role in the way people shop in the near future ...

Google released new guidance explaining how its Universal Commerce Protocol powers AI-driven checkout across its platforms.