One day a civilian made the big decision to join the Army and be shaped into a Soldier. They were told to “Be this!” “Know this!” “Do this!” and handed a dog tag with the seven Army Values and told to ...

Everyday businesses are realizing that in order to prosper in today’s consumer-centric economy satisfying the psychological needs of their customers is vital to their financial success. For example, ...

Values are qualities or principles that people consider to be important and wish to personify. Your values represent what you view as most meaningful in life. Values often translate to the standards ...

When facing persistent, resistant challenges, leaders often surrender to poor results or invest in change efforts that waste time and resources. And yet it’s possible to influence behavior with ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Influence is one of the top leadership skills people request help with at my coaching practice. The Cambridge Dictionary defines influence as "the power to affect how someone thinks or behaves, or how ...