Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and how the public can ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

A Long Island veterans home is using state-of-the-art virtual reality to help its residents fight PTSD with amazing simulated ...

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

It will use Ross Video’s virtual and augmented reality capabilities for its production in Italy to provide viewers with ...

STAMFORD, CONN. – February 3, 2026 – NBC Sports has selected Ross Video’s Rocket Surgery RSVP to provide virtual and augmented reality for broadcast services for its production of the 2026 Milan ...

Virtual Reality is a computer-generated simulation that allows users to interact with a three-dimensional environment. The four elements that characterize virtual reality and differentiate it from ...