While studying traditional news journalism in college, Jake realized he was smitten by all things automotive and wound up with an internship at Car and Driver. That led to a career writing news, ...

DETROIT — Ford Motor Co. is rethinking how it rewards loyal customers, thanks in large part to input from its retail network. The automaker last week unveiled FordPass Rewards, an app-based loyalty ...

(WXYZ) — Ford plans to expand its Pickup & Delivery service, beginning Sept. 13. The service allows people to get their vehicles serviced while staying at home ...

It’s also piloting mobile maintenance and new dealership concepts. Ford is introducing a new customer rewards program, expanding a mobile vehicle maintenance pilot program with dealers and opening a ...

Ford Motor Co.'s shift in marketing focus from conquest to retention started to come together at this year's NADA Show make meeting. The automaker last year announced plans to center its marketing ...

Allen Park — Ford Motor Co. officials say it's more profitable to keep return-customers than to find new people to buy its vehicles. And the company plans to launch new services and spend more money ...

OMAHA, Neb.--(BUSINESS WIRE)--First National Bank of Omaha (FNBO) announced today the launch of a new automotive credit card program with Ford Motor Company and Visa, Inc. FNBO is among the nation’s ...

Ford is turning to its softer side to improve the customer experience, or CX. Ford this spring is rolling out an airline-style rewards points program and is training call center reps to be friendlier ...

Credit Card is Newest Feature of Most Comprehensive Loyalty Rewards Program in Auto Industry OMAHA, Neb.--(BUSINESS WIRE)-- First National Bank of Omaha (FNBO) announced today the launch of a new ...