Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

If you’ve noticed your favorite restaurants remembering what you like to order, you’re not imagining it. Dining loyalty ...

The Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

The timing aligns with an undeniable travel trend: the explosion of kid-free, adults-only vacations. Virgin says demand for ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

The adults-only cruise line wants to spread love to travelers who feel undervalued by travel loyalty programs.