Private equity firm Everstone Capital is bringing together India’s Wingify — a company that helps businesses test different versions of their websites to improve sales and customer engagement — and ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...

Abstract: Continuous monitoring in A/B testing is widely used for selecting options, variants, or treatments in healthcare analytics. However, the appropriate stopping strategy for A/B testing in ...

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...

The Arc Raiders design director has said it's been fortuitous timing to have its extraction shooter launch a playtest around the same time as Bungie's Marathon, calling it "a great A/B test for us." ...

There should have been two major extraction shooters launching in the last quarter of this year. One of them is Arc Raiders, which is in fact coming out later this month. The other is Marathon, which, ...

Today at Made On YouTube, we announced a suite of YouTube Studio tools designed to be a true creative partner for you, no matter where you are in your journey. Your creative journey starts here: with ...

In forecasting economic time series, statistical models often need to be complemented with a process to impose various constraints in a smooth manner. Systematically imposing constraints and retaining ...