Our favorite perfume launches of the year, from Gucci's The Alchemist to a limited-edition monogrammed Louis Vuitton eLVes ...

The article highlights top-performing perfumes and offers genius hacks, such as prepping skin with lotion and avoiding wrist rubbing, to maximize scent staying power throughout the day.

For millions of us, applying a spritz of perfume is something we do without a second thought - but experts are warning that some popular ranges could contain potentially dangerous chemicals.

A retro scent celebrating its 21st birthday was one of the best-selling scents of the last 12 months and outperformed Prada ...

Sniffed and selected by a fragrance-obsessed beauty editor.

If you purchase something from our posts, we may earn a small commission. Take one lap around a Sephora, a mall, or a ...

Amazon's Presidents' Day Sale is on, and I'm using it to shop these 10 designer fragrances at a discount.

Cosmetify released its 2025 Beauty Index with a spotlight on top fragrances. Fragrance emerged as one of beauty’s fastest-moving categories in 2025. Demand surged for bold Arabian scents, with brands ...

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