By leveraging Crowdin’s AI-driven capabilities and automated connectors, Strava achieved what seemed impossible. They built their entire globalization department and tech stack in just six weeks.
Appen has published a new paper showing that even the most advanced large language models (LLMs) continue to struggle with culturally nuanced translation, particularly when handling idioms, puns, and ...
For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...
Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...
The rapid rise in streaming over the last decade—from tens of millions of users to an estimated 4.9 billion globally by 2029—has placed new pressures on streaming platforms to reach global audiences ...
Paul Petrick builds products to improve lives. Currently, he's making video content more globally accessible and impactful at Panjaya.ai. In today’s global marketplace, consumers expect personalized, ...
One of the latest trends in the development world is leadership localization, a term that describes a usually Western funder’s effort to shift power to usually non-Western local communities, and thus ...
Proptech startup Localize has shut down its U.S. operations, CTech reported. The decision was made amid market slowdowns roiling the American residential market. “Macro data, with an emphasis on ...