Applebee’s is making major marketing shift this year — allocating more of its budget toward digital and social media channels than television for the first time.

Sony Music’s James Bartlett. From A&R scout to director of insight at Sony Music – how did that journey unfold? The third year of my business degree was a placement in industr ...

What happens when a 60-year-old financial institution invests in culture like a portfolio? A blueprint emerges for turning ...

New players can sign up with Underdog promo code SDS and secure $50 in bonuses with a $5 play on the NBA or college basketball.

Silos threaten the cross-functional connectivity brands need to thrive in today’s fragmented world and seeing artificial intelligence as the answer is a risk.

On March 16, Columbus Business First reported that Henry Development Group has signed on Ox-B's, Whit's and Lazeez Grill for its historic downtown Marion project, noting that all three tenants have ...

Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers ...

India’s LPG crisis is driven by supply disruptions through the Strait of Hormuz, rising global prices and growing dependence on imports amid strong domestic demand.

In the last year, CMOs across the globe have increasingly shifted their focus to proving media effectiveness and showing the value ...

Cold emails feel like talking to an empty room. You write a great message. You hit send. Then nothing happens. Your email sits in someone's Gmail inbox, ignored and forgotten. Here's what most people ...

Brian Ossenbeck JPMorgan Chase & Co, Research Division. All right. Good morning. We're going to kick off here the second day at the Industrials Conference on the transportation tr ...

Lions Entertainment has struck a global licensing deal with TV Asahi Corporation for Jaoanese anime franchise 'Ninja Hattori.' ...