New controversial job listings suggest that the way Ubisoft develops their biggest franchises may soon forever change ...

Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft is bringing back the Xbox FanFest event this year, and it's going on tour to help celebrate Xbox's 25th anniversary. Microsoft announced today that in addition to the Xbox FanFest that was ...

Matt Anderson (He/Him) is a Features Writer from Philadelphia, Pennsylvania. He's been gaming as far back as four years old on the original PlayStation and writing in the industry for several years.

At long last, Xbox’s Achievements system is getting some big upgrades. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. For passionate Xbox fans ...

Dispatch was one of 2025’s standout titles and one of the best narrative games in years, which made its no-show on Xbox all the more puzzling. Luckily, that’s being rectified this summer. Announced ...

Microsoft just wrapped up the March 2026 Xbox Partner Preview after bringing 30 minutes of reveals for games like Stranger Than Heaven, Super Meat Boy 3D, Hades 2, and more. With nearly 20 ...

After the main showcase, Xbox's Gears of War: E-Day Direct promises to take Gears fans "into the start of Emergence Day, offering new details, gameplay and insights about the hugely anticipated origin ...

When we reviewed ROG Xbox Ally X late last year, we called it "excellent but evolutionary". A routine update for the device spotted by ROG Ally Life seems like a precursor to a seamless AutoSR ...