SHIMUKAPPU, Hokkaido—A JR express train was filled to 60-percent capacity when it left Sapporo Station for Shimukappu in the central part of Hokkaido in December. After it stopped at Minami-Chitose ...
Many businesses view "brand" as something important, but somewhat elusive when it comes to trying to measure its performance. The fact is that what is not measured is not managed - and as a result, ...
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