Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of ...

The world’s two largest digital advertising platforms maintained a juggernaut pace in Q1, topping analyst expectations, but questions linger as to whether soaring investments in artificial ...

Google API keys for services like Maps embedded in accessible client-side code could be used to authenticate to the Gemini AI assistant and access private data. Researchers found nearly 3,000 such ...

An enterprise-grade, AI-powered Google Ads management system with 28 custom tools, 6 specialized sub-agents, and live read/write access to Google Ads accounts via the Google Ads API v23. The ...

The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the court ...

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries. Google is releasing the Google Ads API Developer Assistant v1.0 ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

The primary problem is achieving reliable, automated campaign creation in the Google Ads API (v22) using a Python client, specifically when duplicating an existing campaign structure (deep copy). The ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...