China already had its own cheap, reusable diaper alternative — so Pampers had no chance… until they found one insight parents cared about more than money: their baby’s sleep. By shifting the entire conversation from hygiene to “Golden Sleep,” Pampers turned a failing launch into a decade-long domination. A reminder that sometimes a new market needs a new story — not just a new product. #mangeshshinde #reels #marketingstory #brandstrategy #casestudy #businessfacts #pampersmarketing | Mangesh Shin